Inborn Personality & Behaviour

Dr. William Moulton Marston was a psychologist and an anthropologist who after studying thousands of human behaviors and their personalities, developed the concept of DISC profile. After his many years of research he submitted his thesis in late 1920’s which divides the human personalities into 4 categories i.e. D for Dominant, I for Influential, S for Steady and C for Compliant (or DISC for short). DISC profile has been in use for many years for multiple purposes like sales, marketing, management, HR, alliances etc. Over the years,
different versions of the same theory developed including BEST (Bold- Expressive – Sympathetic Technical).

Later on another scientist, Dr. Gary Couture added bird profiling to the same theory – Eagle, Peacock, Dove and Owl and it became very popular worldwide.

Eagles are dominant :

• having an eye on targets and opportunities,
• they are task-oriented.
• Such individuals are stimulated by challenges and
• known to be decisive, direct, blunt and even often stubborn.
• Eagles are natural achievers.

They are go- getters and opportunists and could sometimes also be insensitive to others’ needs. One of the biggest risks with these people is that they may lose sight of the big picture.

Peacocks are individuals who love to talk;

• enjoy being the center of attention,
• are often passionate and
• enthusiastic.
• Happy go lucky and extremely optimistic.

Peacock styled personalities are often accused of talking too much, and one of their biggest weaknesses is that they aren’t good with detail and time-management.

The dove personality individuals are people-orientated,

• loyal,
• friendly,
• extremely diligent and
• hard working.
• great team players.

They are possessive by nature; for them relationships come first and take precedence over everything else including tasks. Even after they have decided, they tend to take time to execute especially when relationship is at question.

The owl influenced individuals are compliant.

• Logical,
• mathematical,
• methodical at all times and
• sometimes can be seen as a perfectionist.

The owl can be slow to make decisions and inflexible if rules and logic says otherwise. Owls are not big risk takers but love details.